Research typical business plan models Essay Example | Topics and Well Written Essays - 1000 words

Research typical business plan models - Essay Example It is paramount for a business to have purpose and this must be well elaborated in the executive summary (Doan, 2013). Mission and keys to success are deliverables a business must achieve to be successful. Market Analysis Summary, Strategy and Implementation Summary, Management Summary, Financial Plan and appendix are all available in every model. This is so because the concept of any business is to make a profit and for that to be achieved the above sections must be adequately analyzed. Contrast: The contrasts notable in the above layouts consist of business scope; where online businesses entail web plan summary, which is absent in other layouts. The online businesses come with internet risks, and that is the essence of web plan summary to ensure information security is properly handled. Another notable contrast type of business (step 3.0) done. Businesses that are for service delivery must handle service delivery issues, and product providers also need to handle products issues. Th ere are those businesses that provide services and products; such businesses must handle issues pertaining service delivery and goods provision. The strengths and limitations of these models Strengths: Models above provide clear road maps for transforming businesses into profitable investments. The executive summaries of the above models are well elaborated. This is a strength consideration since achievement of objectives is based on the executive summary. A thorough market analysis of potential market is significant to producing a strong business plan. Strategy and implementation summaries are essential in a business plan development since they guide processes execution in line with business’ objectives (Doan, 2013). Management summary is vital in a business plan since a number of resources are integrated to achieve objectives. Providing comprehensive background information about management and executive team is critical to an effective business plan. The plan must clarify t he expertise and experiences of management member that translates into fruitful management of the business. Strong business plans comprise all the financial records needed to scrutinize and compute income projections, cash flow, and expenses. The documents must include financial statements and practical operating budgets. The advantages discussed above concerning the various parts of business plan give strengths of the above models. The structural layout is another strength that must be noted since systematic approach of a plan is essential. Executive summary then consequentially followed by company, business type, market analysis, strategy and implementation, management and lastly financial plan summary is chronological steps essential for business plan. Limitations: The models limitations involve implementation issues whereby after they have been properly designed entrepreneurs do not adhere to requirements. These models are restricted to small businesses and also one kind of acti vity. The models may not work well with businesses that entail diversifications and large corporations. The models also lack regulations part as this is a crucial compliance issue that businesses must fulfill. It might be considered in one of the subsections, however, could be more elaborative on its on summary. Comparison of these models to the business plan models in either Microsoft Project or Apple Merlin

Political Economy Theory Essay Example for Free

Political Economy Theory Essay The political economy in mass media theory argues that the structure of the industry influences content. _(Andrejevic M, 2007)._ This theory will be demonstrated by analysing an article entitled _'Skys the limit for MySpace_, published on _News.com.au_ on August 10th 2007. The presumption of the theory is that media content is influenced by a combination of the media owners (individuals or corporations), advertisers, competitors/other media, government regulations and viewers or readers. In the case of media ownership, Private individuals decide what information should be provided to the public based on what earns them the most money. _(Andrejevic M, 2007)_ The _News.com.au_ article on _MySpace_ appears in the National News section and describes the firm grasp and incredible influence the social networking site, established in 2003, has on the internet and throughout the business world. The article is saturated with references to the innovations and stunning success of _MySpace_. For example the opening sentence reads Social networking website _MySpace_ has more than 115 million members around the world and already plays a key role in launching music careers, political campaigns and the way people communicate in general. _(Gadd M, 2007)_ At this point a discerning reader should recall that _News Corp_ bought _MySpace_ from its co founders Tom Anderson and Chris DeWolfe in July 2005. _(Malick O, 2006)_ The propaganda model developed by Edwards S Herman and Noam Chomsky asserts that information presented to the general public via mainstream media outlets will be biased in relation to the interests of the multinational organisations or media conglomerates that own them. _(Herman Chomsky, 1988)_ By publishing an article promoting the dominant discourse that _MySpace_ is a popular, thriving production with unlimited potential, _News Limited_ are encouraging awareness of the website, which in turn provides it with traffic and publicity. Since _News Corp_ owns _MySpace_ and is a holding company for _News Limited_, this is a chief example of the  propaganda model and reinforces the political economy theory that media content is affected by media owners. The positive language used in the article demonstrates the power of linguistic controls in promoting a discourse. The writers of the article use phrases such as its just the tip of the ice berg _(Gadd M, 2007)_ to imply there is a wealth of possibilities for _MySpace_ to accomplish. The website is described as a platform for individuals to express themselves and socialise. _(Gadd M, 2007)_ This quote is relevant to todays society as ideas of non-conformity, individuality and creativity are attractive to todays youth. Of all the quotes available from the interviews with the co founders, there is a deliberate choice on behalf of _News.com.au_ to feature words such as emerging, prominent, innovate, and evolve that connote ideas of positive change and progression. This gives the impression that _MySpace_ is at the forefront of the online social networking phenomenon with millions of individuals flocking to be involved. These terms are deliberately chosen by _News Limited_ to appeal to advertisers who wish for their products to be seen and purchased by the trend-setters in society, and this will consequently benefit its parent, _News Corp_. The article also suggests the potential power MySpace has for advertisers in the future. Mr DeWolfe said mobile advertising would be a lucrative fund source and video would take a more prominent place in the way people communicated and shared their art. _(Gadd M, 2007)_ It should be noted that _News Corp.,_ along with other media conglomerates, is ultimately a commercial organisation. By using _News Limited_s article to draw attention to the incredible infiltration ratio of _MySpace_ (four million unique accounts in Australia, and 50% of all internet users in America) _News Corp_ is securing advertisers interest in _MySpace_. The statement by Walt Disney Corporation CEO, Michael Eisner, is particularly powerful in demonstrating the reality of what drives media conglomerates: We have no obligation to make history. We have no obligation to make art. We have no obligation to make a statement. To make money is our only objective. _(Andrejevic M, 2007)_ Newspapers, TV networks and magazines rely on advertisers to finance their business, so to encourage advertisers to buy space in their publication they commodify and promote their audiences. According to Dallas Smythe audiences are bought by advertisers on the basis on income, age, sex, ethnic and class specifications. _(Stevenson N, 2002:10-11)_ Rupert Murdoch outlined his plans for the future of _MySpace_ in a 2006 interview at the Citigroup Entertainment, Media and Telecommunications Conference. He revealed that an instant messenger client with voice capabilities, increased worldwide penetration, and free video downloads were in the works. (The free video downloads have been successfully incorporated into the website since the interview.) Following this, Mr Murdoch said Weve got the biggest mass of unsold inventory. We have the third most page views of the Internet in America, and explained that _News Corp_ had met with advertising networks to judge whether they can sell it better than we can. _(Burns E, 2006)_ In conclusion, the political economy theory, which highlights the a link between ownership and †¦ content of media production _(Stevenson N, 2002: 41)_, can be applied to the _News.com.au_ article about _MySpace_ to reveal how much ownership, among other things, can affect the information the public receives from mass media outlets. As demonstrated in the way that _News Limited_ portrayed _MySpace_ in a positive light for the economic benefit of its parent firm _News Corp,_ it is important for audiences to be aware of the political economy theory, and to detect not only bias but the possible reasons behind such bias in media texts they consume. BIBLIOGRAPHY Andrejevic M (2007) _The Mass Media: A Political Economic Approach._ Lecture slides for JOUR2211 Week 2. Available from https://my.uq.edu.au/blackboard_frame.html Accessed on 12/08/07 Burns E (2006) _Murdoch discusses future of MySpace.com._ Available from Accessed on 10/08/07 Gadd M (2007) _Skys the limit for MySpace._ Available from Accessed on 10/08/07 Herman E S and Chomsky, Noam. (1988) _Manufacturing Consent: the Political Economy of the Mass Media_. New York: Pantheon Books Malick O (2006) _Why Murdoch Really Bought MySpace._ Available Accessed on 11/02/03 McQuail D (2002) _McQuails Reader in Mass Communication Theory._ Sage publications. Stevenson N (2002) Understanding Media Cultures: Social Theory and Mass Communication. Sage publications. pp10-11

Main Body Causes of shyness

Main Body Causes of shyness Shyness is an emotional feeling that affects how a person behaves around others and how they feel about themselves. It can be identified as feeling uncomfortable nervousness, self conscious, timid, insecure or even bashful. It can range from feeling mild to moderate discomfort in one or more areas of a persons life. One might fear to meet new people, attend social gatherings, making cold calls at the work place or speaking in public. Intense shyness is described as social anxiety, panic disorder or social phobia (Gilbert 1). Those people who are shy often experience physical sensations such as feeling speechless, blushing, breathless or even shaky. They avoid doing things to avoid being noticed and usually feel unsure about themselves and the things they do. Most scientists in the field of psychology believe that shyness is a genetic inclination which is caused by the wiring in the brain. The implication is that if the parents are shy, the offspring are bound to be shy as well. Philip Zimbardo and Bernado Carducci argue that the number of shy people seems to be on the increase (McKay 1). They say that technological advances contribute to this phenomenon because it avails opportunities for people to make fewer interpersonal interactions especially through the internet and phones. Shyness in us Shyness may affect just one area of a persons life and hence it is likely that shy individuals may seem outgoing when viewed by another person from outside. We have heard of actors who are timid and shy in the real life circles but when they are on stage they give a brilliant performance. You should be aware that Albert Einstein, Orville Wright and Tom Hanks are among the public figures known to have been/are shy. The reason behind this is not hard to comprehend. When in the workplace we are often given a suitable role to play that legitimizes us in the eyes of other and in our own eyes. The calling of the shots is not necessarily for us but actually on behalf of the company. The rejection of such a call on our behalf is far more personal. If the call was on behalf of the company, its rejection means that the company will take part of the failure. In a study that was published in 1975 by Zimbardo, it showed that 40 percent of the 800 respondents to the survey that he conducted were shy (McKay 1). Twenty years down the line in 1995, Carducci published the results obtained from a similar study. The percentage of people who admitted that they considered themselves shy increased to 48 percent. Many of us consider ourselves shy. However, not all of us allow shyness to define us. Majority of those who experience feelings that might bring out shyness do not give room for shyness to interfere with the desire to pursue personal and professional objectives and targets. Dr Renee who is a Licensed Clinical Psychologist says that he is a recovering shy person as he has never been able to overcome his shyness. Something comes along to catch him off guard just when he thought he had vanquished the shyness. The familiar old feelings of wanting to run for cover, dive under the nearest table and hide come rushing back to him. However, he has learnt how deal with them and they no longer rule his life (Renee 1). As for me, you know those feelings where your temperature rise, the heart start to race and you feel like the stomach has dropped to the feet? They come rushing whenever I encounter shyness. However, these feelings are no longer strong. When they come calling, they are only a blurred memory and last for just a short time because Ive learnt how to deal with shyness. One only needs to know where to begin in countering shyness (Renee 1). Encountering New People and Situations Shyness can be brought out by unfamiliar and new situations such as meeting strangers, talking in front of a group of people for the first time or the first day in school. One is likely to feel shy especially because they are not sure how they should act. The fear of not knowing what will happen when all the eyes on the person and how others will react may bring about shyness. A person who knows what to expect is less likely to be shy. Shy people often take more time in order to get used to a change. They often prefer continuing with what is familiar (Lyness 1). Effects of Shyness on Career There are indications by researchers that shy people begin their careers late in life. Non-shy people start their careers significantly earlier. The shy people are prone to declined promotions. They often choose careers that do not require a lot of interpersonal relations. They are often undecided about the line of profession to pursue. Those people who are shy find it hard to create career identity at the workplace as successful and competent individuals in line with the career track (Macky 1). Self Esteem Shyness especially the extreme variety leads to one becoming very nervous and having difficulty when making a conversation. This is especially if the shy person has to meet strangers who necessitate congeniality. When this happens, the persons self esteem suffers badly. Everybody would want to feel comfortable in all situations, be talkative and be more outgoing. It is embarrassing to be awkward in the company of other people and one feels like they want to run and hide. When you relate talking out with pain and embarrassment, you will do all that is possible to avoid it. This is the driving force behind shy people going into solitude. Introverts are not forced in solitude by this force but they rather prefer it that way (Jonnes 1). Extreme shyness Extreme shyness can be as a result of nature or nurture. If one or both of the parents were shy, it would mean that the shyness is genetically passed from parents to children. If the individual was an outgoing and happy when they were a child, it reflects that the nurturing of the child was probably of abusive nature (Jonnes 1). For people who are naturally quiet, the fear of talking may arise from a few bad experiences especially at the early stages of childhood. When a parent, guardian or any other adults reaction to a childs attempting to express him/herself is dismissive and angry, it is natural for such a child to shy away from trying to express themselves in the future as they take the experience as personal. The fact that such an episode may have occurred once, the human nature is such that people tend to exaggerate such incidents until they become monsters naturally (Overcoming Shyness. 1). Overcoming Shyness Shy people would very much want to be like any other non-shy person in terms of lack of shyness. The origins of shyness are similar to those that cause social phobia only that social phobia is rather serious disorder. Dr Heimberg described social phobia as shyness gone wild (McKay 2). Shyness cuts those who have it from many things that life has to offer such as social interaction, family and love. He further observes that he has researched on treatments aimed at social phobia and shyness. He indicates that individuals who received a particular drug that is aimed at treating depression and cognitive-behavioral therapy showed noteworthy improvement. Those who received drug therapy relapsed but a small percentage of those who were given cognitive-behavioral therapy did. Understanding Oneself One of the key personal approaches to overcoming shyness by the person is recognizing the meaningless perceived sights as they do not help much in escaping from the realities of life. When another person reacts negatively to a shy person, the shy person should not take it personally instead he/she should try to imagine the perspective of the other person. Such perspectives might reflect the other persons attempt to cover their own inadequacies or may be they are in bad mood. Such consideration of the perspective may go a long way in putting the reaction in its proper context. The person should also strive to expose him/herself to social situations such as parties. They should also try to work in environments that expose them to interpersonal communication (Overcoming Shyness 1). It takes practice to overcome shyness. Shy people in most cases give themselves lesser chances to interact with others. It is not surprising as to why shy people are not as socially confident as those individ uals who are outgoing. The more a person practices social behavior, the easier the interaction becomes and the more natural they tend to be for a person. Gradual Progress Taking slow but steady step towards overcoming shyness is critical. When a shy person steps back from a situation that may trigger shyness often keep the shyness at a level which is hard to get past hence reinforcing shyness. One can develop confidence to interact by making one step towards eliminating shyness at a time. Most shy people feel awkward when a situation presents itself. They are afraid that they will feel uncomfortable and awkward (Lyness 2). This perception should not let a person keep away from doing or saying what they want. Feeling awkward in some situations is perfectly normal for any human being. For example, it feels awkward to ask for a first date as you are not sure what the response will be. Keeping away from asking implies that you will never get that much desired date. It is recommendable that shy people seek the advice of a professional psychologist. They should also learn how to manage their shyness. Forget Bad Experiences Fighting to forget bad experiences is fundamental if one is to shake-off shyness. Much more frightening feeling grows other than reality when one dwells on a bad experience. The more an individual thinks about a bad experience, the more powerful the feeling about it becomes. It is unnecessary to keep on blaming oneself about a bad experience. Being true to oneself is important as one cannot change the true inner self. If one has a shy style that is natural or the shyness holds one back, one might consider trying to develop a sense of ease around situations that make them nervous. Majority of shy people find that the more they practice these tactics, the easier socializing becomes. Practicing conversation, assertiveness, confident and friendly body language goes a long way in helping overcome shyness, achieve more enjoyment from daily experiences and build confidence (Lyness 3). Humans are not so Different Those who suffer from shyness should realize and internalize that other individuals are basically the same as themselves. All human beings are insecure and fear embarrassment. Those who are shy should know that other people may not be as smart as one would think. If one has doubts or a question, there are high chances that somebody else is also wondering about the same thing. Conclusion Shyness can range from feeling mild to moderate discomfort in one more areas of a persons life. Intense shyness is described as social anxiety, panic disorder or social phobia. Most scientists in the field of psychology believe that shyness is a genetic inclination which is caused by the wiring in the brain. Shyness can be brought out by unfamiliar and new situations such as meeting strangers, talking in front of a group of people for the first time. Majority of those who experience feelings that might bring out shyness do not give room for shyness to interfere with the desire to pursue personal and professional objectives and targets. One only needs to know where to begin in countering shyness. When a shy person steps back from a situation that may trigger shyness often keep the shyness at a level which is hard to get past hence reinforcing shyness. Everybody would want to feel comfortable in all situations, be talkative and be more outgoing. Letting go of bad experiences is fundame ntal if one is to shake-off shyness. All human beings are insecure and fear embarrassment. Those who suffer from shyness should realize and internalize that other individuals are basically the same as themselves.

The Scaffolds Power in Nathaniel Hawthornes The Scarlet Letter :: Scarlet Letter essays

The Scaffold's Power in The Scarlet Letter Recurring events show great significance and elucidate the truth beneath appearances. In The Scarlet Letter, Nathaniel Hawthorne chooses the scaffold scenes to show powerful differences and similarities. Each scaffold scene foreshadows the next and brings greater understanding of the novel. By beginning with the first, continuing with the middle, and ending with the last platform scene, we can gain a better understanding of this masterpiece. At the beginning of the book, Hester is brought out with Pearl to stand on the scaffold. Here the scarlet letter is revealed to all. Reverend Dimmesdale, Pearl's Father, is already raised up on a platform to the same height as Hester and Pearl; and Roger Chillingworth, Hester's lost husband, arrives, stands below and questions the proceedings. As Hester endures her suffering, Dimmesdale is told to beseech the woman to confess. It was said "So powerful seemed the ministers appeal that the people could not believe but that Hester Prynne would speak out the guilty name." His powerful speech shows Dimmesdale's need to confess. This scene sets the stage for the next two scenes. A few years later the event is again repeated. It is very similar to the other and helps us understand the torment of Dimmesdale. As before the tortured Reverend Dimmesdale goes first on to the platform. He seeks a confession of his sins a second time by calling out into the night. He then sees Hester and Pearl coming down the street from the governor's house. As before, they are asked to go up on the scaffold and be with the minister. At this time Pearl questions the minister if he will do this at noontide and he answers no. He once again is too much of a coward to confess out in the open. The similarities continue with a revelation of another scarlet letter. Up in the sky a scarlet "A" shines forth. Roger Chillingworth arrives and tells the minister to get down from the scaffold. Chillingworth pleads for this so that he can still torment the reverend. As the two men leave, the scene ends and leaves us with additional information. It foreshadows a bigger and more

Point paper

A program is a series of steps to be carried out for goals to be accomplished. In other words it is the group of activities directed towards achieving defined objectives and targets. A target audience is a group of people that are targeted by business organization, advertising campaign etc. for appealing there product.Waterfront job requires well knowledge in respect of protection of ship and protection of environment. It also included as how to avoid fire danger, prevent corrosion and electrolysis, follow safe procedures during fueling etc. So handling of all these activities require well equipped knowledge with the working of waterfront. Thus, from the above points it is clear that the position of person working as a waterfront is highly technical and risky as person is always play with his life while performing any of his duties.A pilot program includes the creation and use of new business associate classification. This program helps to distinguish different class of people on the basis of certain factors. There is lots of scope in waterfront job as there is growing interest in this field and new ideas are generating everyday. The course in relation to this undertakes a long apprenticeship training which makes the person expert in his field and to face any difficult circumstances. The persons undergoing this training are in great demand due to their special feature of job and also provide them opportunity to grow big in the respective industry. It is very appealing to young peoples who are adventurous in nature and always ready to take the risk. The job provides lots of scope for promotion in their field to members.If a person wants to grow his position into big and great, waterfront job provide a lot opportunity to achieve the target. The person holding the position as waterfront is in great demand due to function performed by Waterfront fitness Specialist working with various ships is to provide fitness assistance for physical program.As stated in the ques tion that less persons are going on training under this area. His indicates that the job is not much focused or paid attention but takes in him immense scope for attracting more and more person for training. The sum of money received in this job is very handsome due to its risky behavior but this special feature helps to increase the people for training. The position of waterfront is earlier seen in west coast but in recent days east coast are also actively involved for training position. The people are more and more becoming aware of the advantage of score in respective field comes to undergo training.The person acting as a trainer to attract more and more individuals in this job around the world a person is needed a four year degree from authorized university with a major in exercise physiology, physical education or related field. Must possess current fitness certification like (American College Sports Medicine (ACSM), Cooper Institute of Aerobic Research, National Strength and C onditioning Association, American Exercise Council (ACE) or other nationally recognizing certifying agencies. In depth knowledge of the principles of training to be imparted is needed. Ability to perform maintenance and minor repairs of fitness equipment are extensive oral and written communication skills.There is lot of scope of this course in university and colleges as young peoples study there and always willing to take risk at any cost. The money in this job is quite handsome; this will drag the attention of students. Therefore it is very successful to launch this internship program in the universities due to fresh environment and enthusiastic manner. The internship program time period is very long and very deep practical knowledge is imparted to the persons. With this training they become quite confident to take their task in effective manner. Thus, it is easily conclude that initiating of training program in universities and colleges is quite successful by dragging attention o f maximum numbers of person for training.Generally the company imparting internship program hire the same persons whom they provide training by providing effective job according to their area of interest. So they trainer can tap the resources from local universities and colleges by set up an internship program in the campus of university and hiring them for job increase the personnel in the respective field. With the internship program it is possible to appoint individuals after their program is completed and put qualified individuals on the areas and ships. The students completed their graduation can opt for this training at their own campus and after depositing the specified fees. The providing of training at university and college campus is very intelligent decision to tap the young talent in this field which is emerging field. This provides immense help to students who doesn’t know a bit about this training and course, so it is very convenient for them to take deep knowle dge of the course.Therefore, the above mentioned program is immensely helpful to the entire newcomer trying to take any such internship training or program. The success is guaranteed of providing training to students by trainer by its unique feature and freshness of the job. So the decision to impart training for waterfront job is very correct and very successful.REFRENCEReferred to sites:-1.   http://www.baycrossings.com/Archives/2001/10_November/working_waterfront.htmWorking   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  WaterfrontDated 19th September 2007

Wernickes Area in the Brain

Wernicke's Area in the Brain The function of a part of the human brain known as Wernickes area is to enable us to comprehend written and spoken language. It is located posterior to the primary auditory complex in the left temporal lobe of the cerebral cortex, the part of the brain where information processing of all kinds takes place. Wernickes area  is connected to another brain region involved in language processing known as Brocas area. Located in the lower portion of the left frontal lobe, Brocas area controls motor functions involved with speech production. Together, these two brain areas help us to speak as well as to interpret, process, and understand spoken and written language. Discovery German neurologist Carl Wernicke is credited with discovering the function of this brain region in 1873. He did so while observing individuals with damage to the posterior temporal lobe of the brain. He noticed that one of his stroke patients, while able speak and hear, was not able to comprehend what was being said to him. Nor could he understand written words. After the man died, Wernicke studied his brain and discovered a lesion in the rear parietal/temporal region of the left hemisphere of the patients brain, located close to the auditory region. He concluded that this section had to be responsible for language comprehension. Function Wernickes Area of the brain is responsible for multiple functions. According to various studies, including the 2016 publication The Role of Wernicke’s Area in Language Comprehension by Alfredo Ardila, Byron Bernal, and Monica Rosselli, these functions seem to contribute to language understanding by allowing us to interpret the meaning of individual words and using them in their proper context. Wernicke's Aphasia A condition called Wernickes aphasia, or fluent aphasia, in which patients with damage to their temporal lobe region have difficulty comprehending language and communicating ideas, bolsters the thesis that Wernickes area primarily governs word comprehension. While they are able to speak words and form sentences that are grammatically correct, these patients cannot form sentences that make sense. They may include unrelated words or words that have no meaning in their sentences. These individuals lose the ability to connect words with their appropriate meanings. They are often unaware that what they are saying does not make sense. Processing the symbols that we call words, encoding their meanings into our brains, and then using them in context is what forms the very basis of language comprehension. A Three-Part Process Speech and language processing are complex functions that involve several parts of the cerebral cortex. Wernickes area, Brocas area, and the angular gyrus are three regions vital to language processing and speech. Wernickes area is connected to Brocas area by a group of nerve fiber bundles called the arcuate fascilicus. While Wernickes area helps us to understand language, Brocas area helps us to accurately communicate our ideas to others through speech. The angular gyrus, located in the parietal lobe, is a region of the brain that helps us to utilize different types of sensory information to comprehend language. Sources: National Institute on Deafness and Other Communication Disorders. Aphasia. NIH Pub. No. 97-4257. Updated June 1, 2016. Retrieved from https://www.nidcd.nih.gov/health/aphasia.National Aphasia Foundation. (n.d.). Wernickes aphasia. Retrieved from aphasia.org/aphasia-resources/wernickes-aphasia/